With the re-emergence of transport industry in Pakistan during the late 1990s it had become important to bring about a publication which would incorporate the ongoing developments and arising issues in the industry. In this situation, the magazine received wider recognition right from its launch in August 1999.
Launched by Carphone Warehouse in October 2007 using the Vodafone network, Talkmobile was launched as a postpaid MVNO and was one of two MVNO run by Carphone Warehouse in 2007. The other was Fresh Mobile, a prepaid MVNO using the one2one/T-Mobile network. Fresh Mobile, was discontinued on 19th March 2010 in favour of Talkmobile.
World Business was a weekly half hour features programme on CNBC presented by Raya Abirached. The show covered recent trends in global business, technology, luxury markets and the business of sport. The programme aired in Europe on Friday nights and in Asia on Saturday mornings.
World Business was cancelled after it was revealed that the show's production company was doubling as a public relations firm for Malaysian politicians, including Sarawak Chief Minister Abdul Taib Mahmud. The Sarawak Report, a blog run by Clare Rewcastle Brown, reported that FBC Media had been receiving payments from Malaysian politicians in return for positive coverage, including carrying puff pieces on the programme to improve Taib's international image.