Mobile World is a monthly publication that is published from Karachi and is distributed across Pakistan and internationally. It is particularly aimed at the car, motorcycle, truck, bus, tractor and allied sectors but also covers a range of international topics around Road transport, Tyre, International Events, Fair, Exhibition, New Products, Auto parts, Government policy and Scandal, Special Report Interviews and Road Safety.
With the re-emergence of transport industry in Pakistan during the late 1990s it had become important to bring about a publication which would incorporate the ongoing developments and arising issues in the industry. In this situation, the magazine received wider recognition right from its launch in August 1999.
The magazine aims to provide up to date information on current international events related to the automobile, motorcycle, tyre, International Events, Fair & Exhibition and other automotive related industries.
It also follows news and views from its readership. The readership includes buyers, sellers, dealers and manufacturers as well as common users of public and private transport.